“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Joe Chernov

 “Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford Few days ago my Employer BrightSpyre gave me an opportunity to attend the course on Digital Marketing and Advertising conducted by USAID Small and Medium Enterprise Activity (SMEA). The skills development training was conducted in an effort to learn […]

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12 Simple Ways to Increase Sales

12 Simple Ways to Increase Sales

No matter what you are selling, you need to review your sales process on regular basis. Improving the sales process plays a vital role in the marketing of the product and in the company’s progress. Here are the few ways which help you to optimize your sales and increase your return on investment. Past performance […]

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What Does Your Professional Picture Say about You?

A professional head shot

Ah, it really bothers me to see people’s passport pictures on their CVs and other professional networking links, whether it’s LinkedIn, WhatsApp, Facebook etc. Passport pictures means photographs to be used on passports, or on important documents such as educational degrees, visa, national ID and licenses. These straight head and shoulder photographs with serious face […]

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Social Media Development and Myths Associated With It

Social media myths

Social media marketing is a rage these days. Everyone is actually planning to enter into the business of social media marketing. Entrepreneurs and start-ups are actually trying real hard to pitch and market their products and services through different social networks; by marketing them on them as well. Facebook, Twitter, LinkedIn and Google+ are just […]

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